Ognjen Lazic is the new CEO of Pivara Skopje (PCM) after an internal reorganization at Coca-Cola HBC

As of 1 June 2025, a new CEO will head one of the most iconic beverage companies in North Macedonia, Pivara Skopje. This is Ognjen Lazic, who succeeds the outgoing head Dusan Mitrev, who has assumed a new management position within the Coca-Cola HBC group, BalkanEngineer.com has learned from an official company press release.

Lazic's appointment signals an important management transition for Pivara Skopje, a company with a 100-year history and a leading position in the production and distribution of beer and soft drinks in the country. The company is jointly owned by global giants Coca-Cola HBC and Heineken NV, placing it at the centre of the regional brewing industry.

Prior to taking over in Skopje, Ognjen Lazic held the position of Director of Marketing and Commercial Excellence at Serbian confectionery company Bambi, also part of the Coca-Cola HBC Group. Under his leadership, Bambi has seen steady growth and a strengthening of its market position in the Western Balkans region.

The official announcement from the company states that the goal of the new leadership is to continue the direction of innovation, sustainable growth and business process modernization, while maintaining a strong relationship with consumers and the local community. With its portfolio including established brands such as Skopsko, Coca-Cola, Fanta and Heineken, Pivara Skopje continues to be a benchmark for quality in the region.

Founded in 1922, the company became a pioneer of brewing in the country. Today it has modern production facilities, sustainable practices and is actively involved in social initiatives. The change in management comes at an important strategic time when the industry is undergoing transformations related to changing consumer habits and a growing focus on sustainable production.

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