Maya Irrschik from WAGO: The focus of our company over the years has been the same – technologies that connect people, ideas and processes

She is a gentle, refined, educated and ambitious lady, who “swims” with ease in the vast “ocean” of modern technologies and technical solutions for the industry and architecture. We are talking about Miss Maya Irrschik, who effortlessly combines taking care of her three sons with her position as general director of WAGO Bulgaria and WAGO Romania. Today, she is a guest on BalkanEngineer.com on the occasion of the 75th anniversary of one of the largest, innovative and fast-growing companies in the field of electrification and automation in Europe. We talk with Miss Irrschik about the path that digitalization, robotization and automation are taking us, about the markets in the Balkans, about the latest developments of WAGO, as well as about what is the formula for being a successful manager in today's dynamic conditions.

Miss Irrschik , during 2026, WAGO celebrates it’s 75^th anniversary. Where is the company positioned on the global industrial map?

2026 is a special year for WAGO – marking 75 years of history. During this period the company transformed from a pioneer of electrical connections to a global tech leader. Today, WAGO is a known name in industrial automation, electrical engineering and energy solutions, connecting thousands of specialists across the world. Our focus however remains one and the same – reliable technologies, which connect people, ideas and processes. In the role of global leader, WAGO defines standards in electrical technology, industrial and architectural automation and developing solutions, which are an enduring symbol of safety and technological progress.

How is WAGO presented in the Balkan region and more specifically, how does it operate in Bulgaria and Romania?

In the Balkans WAGO is a strong, active and growing brand. Bulgaria and Romania are two dynamically developing markets with a huge potential. We work through strong local partnerships, developing training, marketing initiatives and maintaining active technical expertise. This makes our solutions accessible and close to the needs of our regional clients.

Are the markets in Eastern Europe different in terms of consumer expectations and openness to innovation compared to Western Europe and other parts of the world?

Eastern European markets are:

• Exceptionally dynamic;
• Open to innovations;
• Oriented towards rapid implementation of modern solutions;
• With a strong drive to catch up and overtake through technology.

Customers in Bulgaria and Romania often implement new products even faster than Western companies, precisely because they seek a competitive advantage through modernization. This makes the Bulgarian and Romanian markets among the most promising and rapidly developing in Europe.

Photo source: Personal archive of Miss Maya Irrschik, WAGO