The Swiss group Calida Holding will open a factory in Central Romania

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Swiss premium brand Calida Holding is opening a factory in Central Romania, Balkanengineer.com has learned from Romania-insider.com. The company is focused on the production of underwear and furniture and is expected to provide jobs to approximately 100 people. 

 Group representatives said that entering the Romanian market is part of the brand's expansion strategy until 2025, and the new production facility will be an important factor in expanding the company's operations and production.

The holding company, founded by Max Kellenberger and Joachim Palmers, deals with both the production of clothing and furniture, as well as their distribution and marketing. It was founded in 1941 and has subsidiaries in Hungary, Germany, France, the USA, Tunisia, the Netherlands and Great Britain.

Last year, Calida Holding recorded net sales of 298 million Swiss francs (302 million euros).

Photo source: freepik.com