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Romania is emerging as a preferred destination for technology hubs of corporations outside the IT industry, such as Deutsche Bank, Lidl and Japan Industrial Tobacco (JTI), BalkanEngineer.bg learned from a mediafax.ro post. The growth of interest from companies outside the IT sector in expanding their in-house IT teams is a significant phenomenon that is intensifying, experts note.
In recent years, 15 companies from non-technology sectors have opened IT centres in Romania, and by 2023 these companies will have over 11,240 professionals. The latest example of such a development is JTI's recently announced opening of an IT hub in Bucharest, which will employ over 140 people serving the group's entire business.
"The Technology Hub established in Romania is one of the most important among JTI's six global hubs and symbolises our commitment to the country's development. We will continue to invest in local businesses, manufacturing facilities, brands and people," says Alexander Pitchka, JTI general manager for Romania, Moldova and Bulgaria.
The growing interest of non-tech companies in establishing IT centres and expanding internal IT teams is also due to the reduced pressure on the IT talent market and the slowdown in the growth of the IT services market. Many of these companies also follow the model of IT providers by implementing nearshore and offshore components for more optimal team and project management, according to the consulting firm Pierre Audoin Consultants.
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