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Japan's Toyo Tire is moving its European management functions from Germany to Serbia in 2025

13 december 2024

Japanese tyre maker Toyo Tire has announced that it will transfer the management functions of its European headquarters in Germany to a new subsidiary in Serbia by the end of 2025, BalkanEngineer.com has learned from a company announcement. The company will establish Toyo Tire Sales and Marketing Europe in December as part of a restructuring of its business in Europe. The new entity will begin sales operations in Europe in January, Toyo Tire said.

 

Toyo Tire's commercial subsidiaries in Germany, the Netherlands, Italy and the UK will cease operations, according to the statement. In addition, the company plans to transfer part of the functions of its research and development centre in Germany to a new R&D centre to be built within the manufacturing complex in Serbia.

 

"Toyo Tire will seek to consolidate its manufacturing, sales and technology business structure spanning the entire European region to further strengthen our management and development foundation in Europe," the company said.

 

In 2022, Toyo Tire opened its 390 million euros factory in Serbia in the northern town of Indjija. The company currently operates in the country through its subsidiary Toyo Tire Serbia.

Founded in 1945 in Osaka, Toyo Tire manages its global operations from its headquarters in Ikami, southern Japan.

 

Photo source: ©Engineer BG via Canva.com

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