Tesy won the Best Buy Award: We prove the best price-quality ratio according to Bulgarian consumers

2025-11-273 min.

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When talking about relevant client evaluation, the most important factor is personal experience. It is due to this that the Swiss organization ICERTIAS – International Certification Association, has given the prestigious Best Buy Award to the Bulgarian company Tesy for the category “Heating appliances and convectors”. Independent research has revealed Bulgarian users have, without having been provided suggestions, pointed out brands which they believe offer the best ratio between price and quality, with Tesy being listed first.

The Best Buy Awards distinguish themselves with transparency. Unlike many other similar initiatives, where companies actively participate through applications, presentations or marketing material, Best Buy does not take such activities into account. Companies cannot nominate themselves, nor can they influence the selection process.

The final word belongs to the users, and the aggregate opinion is achieved through the innovative methodology CAWI – DEEPMA (Computer Assisted Web Interviewing – Deep Mind Awareness). "This research goes "under the surface" of consumer attitudes and measures true satisfaction. The questions are open-ended, which prevents suggestions or the influence of pre-existing brand lists. Thus, market recognition ceases to be a factor, and the consumer's personal story becomes the leading factor - whether the product met their expectations, whether it provided the desired comfort, whether it was worth the investment," explained Tesy.

The fact Tesy was chosen as the number one via this methodology, makes the award an even greater achievement. The users themselves, basing their evaluations solely on their personal experience, have placed Tesy at the top of the category “Heating appliances and convectors”.

"This means that our products are not just used, but liked, appreciated and recommended. They are proven in the everyday lives of Bulgarian households. The award is an indicator of the stable relationship between Tesi and consumers, built on years of quality, reliability and accessibility," the company commented.