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Home appliance manufacturer Haier closes its plant in Romania

04 february 2025

Global home appliance leader Haier has announced that it will close its refrigerator factory in Romania. The factory in Aricesht Rahtivani, opened in 2021 after a €70 million investment, produced refrigerators for the Candy, Hoover and Haier brands. BalkanEngineer.com learned about the news from Money.bg.

 

 

The company explains the decision with reduced demand, falling profits and aggravated economic conditions, including inflation and geopolitical tensions. Production difficulties in the region, along with global economic challenges, led to the decision to close the plant.

 

Haier says it will support affected employees and cooperate with local authorities to terminate the state aid contract used for the investment.

The closed plant is part of the company's global strategy to streamline its production in Europe to optimise costs and respond to changes in market conditions. At the same time, Haier continues to invest in innovation and new technologies to maintain its global market leadership.

 

 

Photo source: ©Engineer BG via Canva.com

 

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