Three-day technology marathon brings WAGO Showtruck innovations to three Bulgarian cities in July and continues to Romania

2026-06-163 min.

Change language: Bulgaria N. Macedonia Romania

In July, WAGO Showtruck will begin its tour in Bulgaria, as the hosts of the mobile engineering laboratory will visit three strategic cities in the country. The showroom on wheels, size being 40 m2  ,is designed as an interactive space, in which components and software solutions are mounted onto demonstration panels. Unlike regular exhibitions, this format is entirely reliant on the needs of the practice – engineers have the opportunity to test products, to simulate processes and to make adjustments in a real technical environment.

“Our philosophy is to be where the decisions are made – on the spot, in direct contact with the people who implement the technologies,” WAGO told BalkanEngineer.com. “This trip is focused on the exchange of experience and the opportunity for specialists to see for themselves the advantages of WAGO products, saving them time for research,” the company added. After the Bulgarian tour, the demonstration team continues with three more days of technical presentations in Romania.

The mobile exhibition WAGO Showtruck will begin its tour in Bulgaria, with the mobile laboratory being situated consecutively in the three biggest industrial centers in the country, before entering Romanian territory. It begins on the 6th of July in Sofia. The schedule continues to Burgas on the 8th, and in Varna on the 10th, where the Bulgarian trip will end. From there, WAGO Showtruck will continue its way to Romania with a stop near the capital Bucharest in the town of Bragadiru on July 13, a visit to Brasov on July 15, and ending in Cluj on July 17.

"There will be no long lectures or formal presentations. The goal is for people to come in, see how the new products work, and get concrete answers to their case studies," the organizers explained. The format is designed to make it as easy as possible for specialists, so no advance registration or reservations are required.

Photo source: WAGO