The WAGO Showtruck demonstrated how the brand's solutions are applied to real-world engineering tasks

For WAGO, 2026 was a special year, where the German technological leader marked 75 years since its creation. The anniversary program was focused on meetings with professionals in the field. By the middle of the year, two major initiatives were established – WAGO 75 Tour – with the help of brand supporters, and WAGO Showtruck, a mobile showroom that graced Bulgaria in July.

"Following the success of the WAGO 75 Tour, we took another step during our anniversary year: for the first time, WAGO’s mobile showroom visited Bulgaria. The idea was to give more professionals the opportunity to get a close look at our solutions, ask questions, and exchange experiences directly with our teams," WAGO informed BalkanEngineer.com.

During its 3 city visits, the WAGO Showtruck attracted the attention of several engineers, designers, system integrators, partners and specialists, who had the opportunity to witness the company’s solutions via real demonstration environments and test their possibilities.

Designed as a mobile showroom, the WAGO truck was equipped with technical solutions for electrical connections, automation, industrial marking, controllers, I/O systems, and smart industrial technologies. The focus was not placed solely on the products themselves, but also on their application in real-world engineering tasks. "For us, the WAGO Showtruck is more than just an exhibition space. It is an opportunity to showcase solutions in a way that delivers maximum value—through demonstrations, practical applications, and direct interaction with the people who work with them every day," WAGO commented.

This approach helped differentiate the initiative from traditional exhibitions. Visitors had the opportunity to talk with specialists, to discuss specific applications, and to receive information regarding the possibilities of various technical products and complete solutions.

Photo source: WAGO