Weber unveils its new global logo – a symbol of unity, heritage and future that speaks one language

In 1932, in the city of Chicago, the young American Joseph Weber assembled his first screen printing machine, probably not even imagining that almost a century later his name would be printed on billions of labels, passing through delivery channels across three continents. In an era where ideas of automation are still in their infancy, Weber saw a future in which information on products becomes part of their identity. His instinct proved to be true – manufacturers began seeking more reliable ways for marking and tracking, and Weber Addressing Machine Company, how the company was initially known, responded with technologies which during that period looked almost revolutionary. Today, Weber again writes a new page in its history, showcasing its new global logo and visual identity – a definitive sign that the brand is entering the next stage in its development.

By the 1960s, Weber was already becoming a manufacturer that was beginning to influence the way the industry thought about marking. The company expanded its portfolio with its first more advanced labeling solutions, developed to withstand the dynamics of new industrial processes.

In the 1970s, Weber entered the international scene. The company created a network of partners and distribution structures that later grew into a global presence. The following decades shaped the company's technological path, which is now well known in the industry.

The company’s new logo is the natural result of integration throughout the different subdivisions of Weber across the world, which are already forming a unified structure under the name Weber Global Group. "This is a moment that we all feel is a natural extension. Weber has always been a global company, but now we also have a common face," commented Weber Etiketten.

For them the rebranding has deeper logic. The most interesting thing about the new design is that it builds on heritage, but isn't afraid to break with the outdated. The lines are cleaner, the color bolder, and the overall feel more contemporary.

Photo source: Weber Etiketten Bulgaria, Weber Marking Systems